The Warrnambool District Football Netball League (WDFNL) is proud to announce a five-year preferred apparel partnership with Belgravia Apparel and New Balance, reinforcing the League’s commitment to professionalism, consistency, and community sport.
Belgravia Apparel, an AFL Victoria Licensee, is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations across Australia and New Zealand, which includes seven AFL and AFLW teams.The partnership aligns strongly with the WDFNL 2026–2030 Strategic Plan and supports the League’s focus on strong governance, a unified League identity, and high standards across both football and netball.
WDFNL President Larissa Barclay said the partnership reflects a shared commitment to excellence at every level of the game.
“New Balance is a leading global brand and their values align with the direction of our League. This partnership supports our vision to lift standards, strengthen leadership, and provide a positive and consistent experience for players, officials, volunteers, and clubs across our communities.”
New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.
Under the agreement, Belgravia Apparel will supply New Balance branded official League apparel for programs, representative teams, officials, and volunteers, while also supporting clubs with reliable access to contemporary, high-quality teamwear that reflects a professional League identity.
Ms Barclay said the partnership would deliver meaningful benefits across the League.
“Our clubs and volunteers are the backbone of the WDFNL. This partnership helps ensure they are supported with quality apparel and a clear, consistent League identity they can be proud of.”
Belgravia Apparel COO, Brian Waldron said “We are excited to partner with a League that places community and participation at its core.
“Together with New Balance we believe in empowering sport at every level. The Warrnambool District Football Netball League demonstrates a strong commitment to community, inclusion, and continuous improvement, and we’re proud to support that vision through a long-term partnership.”
The partnership directly supports key priorities of the WDFNL 2026–2030 Strategic Plan, including strengthening club sustainability, enhancing the participant and volunteer experience, and creating a consistent and professional presence across the League.
The partnership will be officially launched at the WDFNL Strategic Plan and Season Launch on 14 February, celebrating the start of the 2026 season and the League’s vision for the future. This partnership represents a long-term investment in the people, clubs, and communities across the WDFNL that underpin football and netball in the region.
